In the current climate Agency selection demands a process that adheres to the following four guiding principles:

1. Objectivity

  Stakeholders are ever more interested in the who what why and when of every
  purchasing decision and how it relates to their profit and their brand

2. Transparency
  Every process must be clearly documented in a manner that delivers fair, just
  and robust decisions which also protect from litigious allegations

3. Certainty
  Your investment in the process and the resultant appointment (s) need to
  yield tangible results if the process and the decision are to be justified

4. Efficiency
  Prior to appointment performance and morale across the Sales and Marketing
  function, at least, will be sub-optimal. The business demands a rapid solution

The founders at insideline know the process very well. Not through talking about it, but by doing it - as a Client and as an Agency - for over 25 years each. It is in our blood! If you need some support in this area and
 
  1. Don't want to pay the fees associated with some of the larger players and/or
  2. Don't want to be introduced to their "Usual Suspects" then

contact insideline.info now, whatever your size, and lets see how we help you.

For the insideline on FEE FREE Agency Selection from the ZERO FEE Agency
call Ian on 07990 528 688 or click here

Agency Selection

  - Needs Scoping
  - Long List Selection
  - Reqest for Proposals
  - Short List
  - Pitch Management

Agency Evaluation

  - Vision
  - Chemistry
  - Benchmarking
  - Strategy
  - Creative
  - Efficiency
  - Media buying
  - Production

Agency Appointment

  - Agency Compensation
  - Incentivisation Models
  - Contract Development
  - Contract Reviews

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