TDA (The Direct Agency)

1998 Account Director The Direct Agency

• Led Legal & General’s GI and Life partnership programme delivering 180% of target

• Grew People’s Bank affinity card volumes to a level that ensured their acquisition

• Defined and launched Iceland’s Home Delivery and Home Shopping business units

• Clients included Hambro Assured (Home Equity Release), Cornhill Direct, Friends Provident, AA Financial Solutions, AA Publications, Nortel & the Woodland Trust