Ian Armstrong @ Merrill Lynch

• Established, built and ran the mortgagesplc direct to consumer function within a stand alone P&L

• Defined and delivered the communications strategy ensuring adherence to Merrill Lynch global guidelines

• Drove the cost of direct business acquisition down to 63% of plan and exceeded order value by 58%

• Developed and implemented the acquisition strategies for key B2B partnerships winning ASDA and BOI/PO

• Implemented reporting suite to provide granular management of all KPIs by media channel/service provider

• Led creative and media agency procurement, defining and enforcing relevant SLAs and KPIs

• Integrated Marketing and Sales function - managing call-centre through 2 direct reports

• The sub-prime “credit crunch” led to Merrill’s divesting their interest. Ian declined involvement in a MBO

Ian Armstrong

More recent roles
 
  insideline

Previous roles:
 
   The Mortgage Lender

  The Response Team

  WWAV

  TDA

  ideia propaganda

  McCann's

  Chapter One Direct

  RS Direct

  MDA

  Meterologoical Office